I recently interviewed Alicia Silverstone for a New York Times beauty story and we had a real pow-wow over green beauty and what that means for regimens. After a lot of trial and error, she's figured out a clean routine and products that work for her but one beauty category has eluded her—that's fragrance. She still sprays her "naughty" scents as she calls them. This situation is largely why I started Ellis Brooklyn. Why not have perfumes be paraben-free? Why not be phthalates-free, cruelty-free and vegan? It should be the new baseline for beauty and we're proud to be a part of the movement that is pushing the goal post to a safer place.
Next week I will be in San Francisco with an intrepid crew of women to celebrate the re-opening of Ayla Beauty. Founder Dara Kennedy has a refreshing take on beauty: she's really in it for the long game and knows her stuff when it comes to skincare. Such as, we both agree that many brands are overdoing it with Vitamin E lately. In fact, she's concocted one of the best facial oils I've yet to try with Marie Veronique, who will also be at the party. If you're in the area, stop by and say hi!