When I first started Ellis Brooklyn three years ago, the notion of clean fragrances meant scents that smelled like laundered linen. Today, the idea that fragrances can be formulated with clean ingredients are a reality and it's a category that we're proud in leading. Starting this month, our retailer Sephora is taking the movement one exciting step further with the rollout of its Clean at Sephora program.
So what does "Clean" in the program mean? Each product with the Clean at Sephora seal will not contain sulfates SLS and SLES, parabens, formaldehydes and formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. For fragrance brands, PTFE/PFOA, styrene, polyacrylamide/acrylamide, acetaldehyde, acetonitrile, methylene chloride, benzalkonium chloride, toluene, resorcinol, acetone, butoxyethanol, ethylenediaminetetraacetic acid, methyl cellosolve, methylisothiazolinone/methylchloroisothiazolinone, mercury and mercury compounds (thimerosal), bisphenol A (BPA), and animal fats, oils, and musks are also excluded.
It makes choosing more cleanly formulated beauty products that much easier. Here's to a more beautiful beauty world! —Bee Shapiro, founder of Ellis Brooklyn