A Note on What Clean Fragrance Means to Us
The Ellis Brooklyn Ethos
Natural v. Synthetic
All our eau de parfums are
PETA-certified cruelty-free and vegan
We Believe in Standards and Testing
We believe that global standards, which are tested by labs and backed by real science, are the ideal starting point for clean beauty. We do this because the U.S. barely regulates beauty products–only about 30 ingredients are banned. Instead, our starting baseline is the European Union rules, which bans more than 1300 ingredients. From there, we also compare and contrast with rules in Australia, Japan and Canada and any new scientifically backed research that comes out. Fragrance, actually, has even more regulation than other beauty categories. For example, we follow the IFRA testing rules, which are voluntary standards for fragrance safety.