We decided at the brand's very beginning that we would assess each ingredient for its safety, beauty and impact on its environment. That means excluding the major toxins many of us know about today, but also the questionable ingredients that are often widely used in the industry.

We believe that global standards, which are tested by labs and backed by real science, are the ideal starting point for clean beauty. Our starting baseline is the European Union rules, which bans more than 1300 ingredients. From there, we also compare and contrast with rules in Australia, Japan and Canada and any new scientifically backed research that comes out. Fragrance, actually, has even more regulation than other beauty categories. For example, we follow the IFRA testing rules, which are voluntary standards for fragrance safety.

Just as we love naturals, so must we protect them. That includes abiding by the international CITES list for precious materials and preferring natural sources that invest in the supply chain for the long-term. Long-term investment allows the local community to plan for the future and provides stability for families in the region to further long-term infrastructure like education, insurance and housing. We are committed to sustainability, clean formulations and continued innovation in responsible fragrance sourcing and composition. We also partner with Ecocert and FSC Certified stock suppliers.